FemTech Focus

Cost to Acquire a Customer in FemTech & SexTech with O.School - Episode 138

Episode Summary

In today’s episode, I interview Andrea Barrica the founder and CEO of O.School. O.School is a judgment-free multi-media platform for sexual wellness. Andrea is building a future with less sexual shame and judgment and more permission to build sexual wellness, whatever that means for each person. O.School believes that every human being on this planet deserves comprehensive education about sex, pleasure, and relationships. Andrea is a serial entrepreneur, investor, contributor to New York Times and Forbes.com, author of the book entitled “Sextech Revolution, the Future of Sexual Wellness”. In our interview, you’ll hear how she was raised in a religious, conservative, first-generation Filipino-American family that only taught abstinence. Struggling with her own sexuality and the shameful messages she received about sex and the importance of virginity, she couldn't find reliable resources online. She became obsessed with the question: what exists between Planned Parenthood and porn? In this interview, we also deep dive into customer acquisition in the women’s health space. If you read FemTech Focus’s report we published this summer, you would have seen that 1 of the 4 biggest challenges facing femtech startups is media censorship of our products on marketing platforms. Andrea and I deep dive into some key metrics on marketing, research, and sales in the women’s health space. Learn more at O.School. Enjoy the episode!

Episode Notes

FemTech Focus is a 501c3 non-profit organization founded to empower, equip, and bring together healthcare professionals, life-science entrepreneurs, and forward thinking investors to revolutionize women’s health and wellness. FemTech Focus elevates the FemTech industry through increased awareness, providing resources to FemTech founders, & creating opportunities to support FemTech startups through exposure, networking, and access to capital.The FemTech Focus Podcast with Dr. Brittany Barreto is a meaningfully provocative conversational series that brings femtech experts – including doctors, scientists, inventors, and founders – on air to talk about the innovative technology, services, and products (collectively known as femtech) that are improving women’s health and wellness. The podcast gives our host, Dr. Brittany Barreto, and guests an engaging, friendly environment to learn about the past, present, and future of women’s health and wellness.Dr. Brittany Barreto is a scientist, serial entrepreneur, and venture capitalist. While finishing her PhD in Molecular and Human Genetics at Baylor College of Medicine, Brittany founded Pheramor, the first nationwide DNA-based dating app. She then embarked into venture capital as the Senior Venture Associate at Capital Factory and was tasked with launching the fund’s Houston branch. Brittany now has her sights on advancing women’s health. She is host of the FemTech Focus podcast which has 150+ episodes and 30 thousand downloads in 105 countries. Brittany is the co-founding partner of Coyote Ventures, a US-based venture fund investing in early-stage women’s health startups.