FemTech Focus

PostureWings integrates posture support into their revolutionary athletic bra - Episode 150

Episode Summary

In today’s episode, I interview, Mary Fenske, the founder and CEO of Posture Wings. The Posture Wings athletic bra supports the breasts, spine, and shoulders while allowing for freedom of movement. It's a sports bra that helps with posture support and keeps bones and joints in proper alignment so that muscles are used correctly. Posture Wings are engineered to leverage the skeleton and muscles to support breast tissue. The patented straps improve posture support while reducing bounce and pain. The combination of comfortable, effective breast support with posture positioning is a game changer! In this episode, I did a lot more listening than talking. Mary is so informed on the history of bras and the science of posture and breast tissue, it blew me away. I just wanted to keep listening to her recount the stories of how we got to where we are and what health problems women face today that may be due to our bras! Learn more at www.posturewings.com Enjoy the episode!

Episode Notes

Everyday women wear uncomfortable and unsupportive bras. Without effective support, women suffer pain and limit exercise – this leads to many more illnesses than men. Mary Fenske, inventor, CEO of Posture Wings™ top 100 in FemTech & Health Tech, HAX Incubator attendee, and Seattle Health Innovation awardee is leading the disruption of the outdated bra industry by engineering garments with industry leaders, and PhDs from multiple universities in biomechanics, physical therapy, lymphedema, wearables, technical textiles and garment construction. Fashioning a new breed of bras that are comfortable, effective and beautiful will increase women’s health.  

FemTech Focus is a 501c3 non-profit organization founded to empower, equip, and bring together healthcare professionals, life-science entrepreneurs, and forward-thinking investors to revolutionize women’s health and wellness. FemTech Focus elevates the FemTech industry through increased awareness, providing resources to FemTech founders, & creating opportunities to support FemTech startups through exposure, networking, and access to capital.

The FemTech Focus Podcast with Dr. Brittany Barreto is a meaningfully provocative conversational series that brings femtech experts – including doctors, scientists, inventors, and founders – on air to talk about the innovative technology, services, and products (collectively known as femtech) that are improving women’s health and wellness. The podcast gives our host, Dr. Brittany Barreto, and guests an engaging, friendly environment to learn about the past, present, and future of women’s health and wellness.

Dr. Brittany Barreto is a scientist, serial entrepreneur, and venture capitalist. While finishing her PhD in Molecular and Human Genetics at Baylor College of Medicine, Brittany founded Pheramor, the first nationwide DNA-based dating app. She then embarked into venture capital as the Senior Venture Associate at Capital Factory and was tasked with launching the fund’s Houston branch. Brittany now has her sights on advancing women’s health. She is host of the FemTech Focus podcast which has 150+ episodes and 30 thousand downloads in 105 countries. Brittany is the co-founding partner of Coyote Ventures, a US-based venture fund investing in early-stage women’s health startups.